BRAND IDENTITY
Donors Choose
During my summer internship at Hyperakt, I got the opportunity to work on the new brand identity for DonorsChoose, a crowdfunding platform for public school teachers to fund their classroom projects. The new identity was inspired by the magic and the infinite possibilities of a classroom. A custom typeface was built by Frere-Jones Type that brings out the playfulness while being characteristic and unique to the brand.
ROLE
Concept, Design Intern
CLIENT
Donors Choose
PROJECT IMAGES
Hyperakt
HYPERAKT, NY
2019
Concept, Design Intern
CLIENT
Donors Choose
PROJECT IMAGES
Hyperakt
HYPERAKT, NY
2019
VISUAL LANGUAGE
The classroom is a magical place full of boundless possibilities—and color! The primary color palette was inspired by the vibrancy of our everyday learning environment.
Color Story
The classroom is a magical place full of boundless possibilities—and color! The primary color palette was inspired by the vibrancy of our everyday learning environment.
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VISUAL LANGUAGE
The icons were the building blocks that made up the classroom. A magical place with infinite potential just like the possibilties a well funded classroom holds.
Iconography
The icons were the building blocks that made up the classroom. A magical place with infinite potential just like the possibilties a well funded classroom holds.
