BRAND IDENTITY       

Donors Choose

During my summer internship at Hyperakt, I got the opportunity to work on the new brand identity for DonorsChoose, a crowdfunding platform for public school teachers to fund their classroom projects. The new identity was inspired by the magic and the infinite possibilities of a classroom. A custom typeface was built by Frere-Jones Type that brings out the playfulness while being characteristic and unique to the brand. 
ROLE      
Concept, Design Intern

CLIENT      
Donors Choose

PROJECT IMAGES      
Hyperakt

HYPERAKT, NY
2019

















VISUAL LANGUAGE    

Color Story


The classroom is a magical place full of boundless possibilities—and color! The primary color palette was inspired by the vibrancy of our everyday learning environment.
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VISUAL LANGUAGE     

Iconography



The icons were the building blocks that made up the classroom. A magical place with infinite potential just like the possibilties a well funded classroom holds.































Mark