PACKAGING        

Fresh & Fertile

In India, parents arrange for marriage-ready sons and daughters to meet with prospective matches after a wide search by both the girl's and the boy's families usually within the same communities. This system is known as an arranged marriage. With the internet, this has led to the rise of matchmaking websites such as shaadi.com and Bharatmatrimony.com. Specially in the state of Kerala, where I am from, there is constant pressure on young women to get married at the right age because otherwise, it will be too late to find a good suitor. Which makes me ask: What is the shelf life of a young Indian woman?
Fresh & Fertile is a satirical packaging concept for a range of juices, a play on what is considered a marriageable age and other ideal standards set for a young woman.

PROJECT MENTORS      
Ellen Lupton


MARYLAND INSTITUTE COLLEGE OF ART
2019


RECOGNITION      
︎ Packaging of the World
︎ AIGA Flux Blue Ridge, Packaging 









CONCEPT      

Shelf Life
of a Young Woman


Taking on the idea of a young woman being almost a perishable product with an expiry date, I came up with a faux packaging for a range of juices.






VISUAL LANGUAGE       
The visual language was derived from the packaging of products that one may see in an Indian household on a daily basis. Some that have been in use for years while some are relatively newer.








RANGE OF FLAVOURS    
All flavours are inspired by actual requirements from people looking for prospective partners for themselves or for their sons.









PACKAGING    
Available in all socially acceptable shapes
and sizes



Mark