BRAND IDENTITY, BOOK COVERS
School
of the Art
School
of the Art
of Denial (S.A.D)
A summer residency for advanced experiential design aimed at ruling party officials and climate change deniers to create their own shiny bubble away from the abrasive world of facts. This school equips its students in elevating their denial and bringing all their utopic experiences to life with augmented reality, virtual reality, holographic installations, single-source news feeds, and more. The students will be trained to create their own versions of realities with a critical inquiry into the idea of ‘truth’.
This was a classroom project that aimed at creating an imaginary art school and developing a brand identity and visual vocabulary for the same.
This was a classroom project that aimed at creating an imaginary art school and developing a brand identity and visual vocabulary for the same.
PROJECT MENTORS
Ellen Lupton, Jason Gottlieb
MARYLAND INSTITUTE COLLEGE OF ART
2019
RECOGNITION
︎ Graphis New Talent Annual 2021 Silver
︎ AIGA Flux Blue Ridge, Brand Identity
︎ Adobe Design Achievement Awards Top Talent, Print/Graphic︎ ICDE Gold Medalist, Graduate Branding
︎ Creative Quarterly ‘61 Runner-up
Ellen Lupton, Jason Gottlieb
MARYLAND INSTITUTE COLLEGE OF ART
2019
RECOGNITION
︎ Graphis New Talent Annual 2021 Silver
︎ AIGA Flux Blue Ridge, Brand Identity
︎ Adobe Design Achievement Awards Top Talent, Print/Graphic︎ ICDE Gold Medalist, Graduate Branding
︎ Creative Quarterly ‘61 Runner-up
VISUAL LANGUAGE
I created a palette of letters that could be used wherever the words appear as characters through the visual imagery.
Typography
I created a palette of letters that could be used wherever the words appear as characters through the visual imagery.
VISUAL LANGUAGE
If facts are subjective and science a liberal conspiracy, then S.A.D. invites you to create your own alternate reality with VR, AR, holographic installations, single-source news feeds and more with a critical inquiry into the idea of 'truth'.
Posters
If facts are subjective and science a liberal conspiracy, then S.A.D. invites you to create your own alternate reality with VR, AR, holographic installations, single-source news feeds and more with a critical inquiry into the idea of 'truth'.
CURRICULUM
During the residency, experts in the field will come and enlighten the students in a rich discourse on denial. These were book covers created for fictional books written by some of these masters.
Book Covers
During the residency, experts in the field will come and enlighten the students in a rich discourse on denial. These were book covers created for fictional books written by some of these masters.
MERCHANDISE
Brand merchandise for the incoming class of deniers
Brand merchandise for the incoming class of deniers