BRAND IDENTITY       

School of the Art
of Denial (S.A.D)

A summer residency for advanced experiential design aimed at ruling party officials and climate change deniers to create their own shiny bubble away from the abrasive world of facts. This school equips its students in elevating their denial and bringing all their utopic experiences to life with augmented reality, virtual reality, holographic installations, single-source news feeds, and more. The students will be trained to create their own versions of realities with a critical inquiry into the idea of ‘truth’.

This was a classroom project that aimed at creating an imaginary art school and developing a brand identity and visual vocabulary for the same.
PROJECT MENTORS
Ellen Lupton, Jason Gottlieb


MARYLAND INSTITUTE COLLEGE OF ART
2019


     
RECOGNITION
︎ AIGA Flux Blue Ridge, Brand Identity
︎ Adobe Design Achievement Awards Top Talent, Print/Graphic
︎ ICDE Gold Medalist, Graduate Branding











VISUAL LANGUAGE       

Typography


I created a palette of letters that could be used wherever the words appear as characters through the visual imagery.





VISUAL LANGUAGE       

Posters


If facts are subjective and science a liberal conspiracy, then S.A.D. invites you to create your own alternate reality with VR, AR, holographic installations, single-source news feeds and more with a critical inquiry into the idea of 'truth'.






CURRICULUM     

Book Covers


During the residency, experts in the field will come and enlighten the students in a rich discourse on denial. These were book covers created for fictional books written by some of these masters.






MERCHANDISE     
Brand merchandise for the incoming class of deniers

Mark